we believe the modern woman should feel empowered and sexy.


With confidence and passion, all women can feel in control to exude their feminine charm. Diamony inspires moments of luxury and sensuality by offering the largest collection of Italian lingerie brands under one roof in a romantic and unique atmosphere.

The Diamony Story

Founded in 1979, Diamony founders began importing Italian designer brands to the Middle East with a commitment to creativity, integrity, and professionalism. Looking forward almost 40 years, Diamony now has five luxury boutiques, two private labels, and is the official sponsor of the Miss Lebanon and Miss Immigrant pageants. Actively participating in the UN Global Compact, the Diamony board is deeply committed to domestic development in the Middle East. 


Watch Highlights of the Diamony Brand